Excélsa has released the first advertising campaign inside the underground of Milano in order to celebrate the publication of the new digital Christmas catalogue 2021
“In cooperation with IGPDecaux we have arranged a posters advertising campaign decorating some internal placements of the metro cars involving the lines: M1 (red line), M2 (yellow line) and M3 (green line)”.
The advertising campaign, visible from October 22, has the main goal to engage travelers through the chance to see a rich digital catalogue with the whole product assortment for table settings and home decoration during the next festive season. The traveler, through a simple scan of a QR code, can have the access to the catalogue and make the decision to take off the closest metro stop to visit one of the seven Excélsa shops.
The advertising campaign will be visible until November 18, 2021.
